03 WEDGEWOOD WONDERLAND
MICROBREWERY & RESTAURANT
THE STORY
I chose Wedgewood Nougat as my brand. This is an artisanal, family owned nougat and confectionery brand. It is a sophisticated brand, with products from only the finest ingredients. Their attention to detail in their emporiums, packaging, and products creates their elegant and upper-market brand identity (Wedgewood, 2024).
Wedgewood would be perfectly fitted to expand their line to artisanal beers, with a focus on unique flavours, quality and craftsmanship - as they do with their confectionery products.
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Wedgewood Wonderland is a sophisticated ladies lounge, inspired by the whimsy of the Wedgewood brand, informed by the brand colours and motifs - their floral print, hexagon packaging, and dream like spaces.
‘Wonderland’ refers to a place of marvels, delights, and beauty.
The restaurant is an elegant space that invites ladies to enjoy a specially crafted inhouse beer from the new ‘Brewed Brilliance’ artisanal beer brand.
INFLUENCES
My design was influenced by the Rococo style. Rococo is know for its opulent, feminine elegance. It is ornate and decorative, with luxurious materials, the use of mirrors, naturalistic motifs, crystal lighting, and soft curved furniture (Booysens, 2024). It is a decadent style that I have used for inspiration for my design.
